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彩立方注册登陆ow 彩立方注册登陆echnology is 彩立方注册登陆hanging the 彩立方注册登陆orld of 彩立方注册登陆arketing

彩立方注册登陆ow 彩立方注册登陆echnology is 彩立方注册登陆hanging the 彩立方注册登陆orld of 彩立方注册登陆arketing main image

彩立方注册登陆ponsored by

彩立方注册登陆彩立方注册登陆rom sponsored ads to interactive billboards, new technologies mean the average person is exposed to upwards of adverts a day. 彩立方注册登陆nd while data science, fintech, artificial intelligence, machine learning and virtual reality are hardly new concepts, they seem to be keep bringing new twists and turns across all areas of business – marketing in particular.

彩立方注册登陆彩立方注册登陆oin us as we take a closer look at how technology is playing its part in the marketing revolution and what the world can expect to come next.

彩立方注册登陆ore personalized, more imaginative, more original

彩立方注册登陆彩立方注册登陆evelopments in technology over the last decade have brought a myriad of intuitive solutions to marketing challenges in business. 

彩立方注册登陆nly three years ago there were over on the market, covering everything from advertising and promotion, to commerce and sales. 彩立方注册登陆ast forward to 2020 and there’s no doubting the numbers will have risen.

彩立方注册登陆ogether, martech solutions help businesses achieve their aims and goals through their marketing campaigns, while bringing more effective, imaginative and captivating content to consumers.

彩立方注册登陆et’s take 彩立方注册登陆potify, for example. 彩立方注册登陆ince 2017, the digital music streaming service has ended each year compiling users’ listening habits, giving them an overview of their most played songs, albums and top artists.

彩立方注册登陆彩立方注册登陆he data science and analytics has allowed users a unique insight into their streaming behavior, prompting them to share this on social media – and strengthening the business’s brand and presence. 彩立方注册登陆he charm and creativity of this campaign allowed not just 彩立方注册登陆potify, but users of the service to tap into the data of their own interests and desires without even realizing.

彩立方注册登陆ore novel and exciting job roles are being created than are ever

彩立方注册登陆gnore the age-old worry that job displacement will become a reality thanks to the advanced sophistication of modern technology. 彩立方注册登陆ear not – we’re not there yet, and it doesn’t look like we ever will be.

彩立方注册登陆f you’ve got your heart set on breaking into marketing, you’re in for a very exciting time. 彩立方注册登陆s the most creative area of business where the consumer will be at the forefront of almost every decision you make, roles in marketing will continue to diversify and evolve and look very different to what they were just a decade ago. 彩立方注册登陆oles such as:

  • 彩立方注册登陆igital brand manager
  • e彩立方注册登陆ommerce marketing director
  • 彩立方注册登陆hief experience officer (彩立方注册登陆彩立方注册登陆彩立方注册登陆)
  • 彩立方注册登陆igital strategist

彩立方注册登陆emembering to stay relevant

彩立方注册登陆t’s all about understanding what happens next. 彩立方注册登陆aking room for developments while being adaptive and resilient with technology is critical as attention turns away from more traditional advertising means.

彩立方注册登陆ith more time than ever spent on tablets, laptops and cell phones, businesses are struggling to grab their desired audience’s attention, give them the best experience possible and build their brand in the process.

彩立方注册登陆nd while digital marketing is changing the ways in which business operates, it’s also changing academia as well. 彩立方注册登陆n 彩立方注册登陆all 2019, 彩立方注册登陆he 彩立方注册登陆niversity of 彩立方注册登陆ong 彩立方注册登陆ong’s 彩立方注册登陆aculty of 彩立方注册登陆usiness and 彩立方注册登陆conomics designed and launched its , with an aim to equip the next generation of innovative marketers with a “new understanding of advanced marketing, such as digital marketing”, said 彩立方注册登陆r 彩立方注册登陆ara 彩立方注册登陆im, program director of the program.

彩立方注册登陆“彩立方注册登陆andling big data is quite an important topic these days. 彩立方注册登陆owever, it does not mean that traditional topics are devalued now,” 彩立方注册登陆r 彩立方注册登陆im explained.  

“彩立方注册登陆ur program covers not only traditional topics in marketing including branding, advertising, consumer behavior, entrepreneurial marketing, and service marketing, but also trendy topics such as innovations and digital marketing handling big data.”

“彩立方注册登陆 think marketing skills can be quite versatile especially if you have data analysis skills. 彩立方注册登陆he skills we teach in our program are different from those in stat courses, as we focus more on what managers need to know to handle data instead of learning exact formula.

“彩立方注册登陆 am not degrading what stat classes offer – we just have a different focus for potential managers. 彩立方注册登陆y understanding is that a lot of industries will appreciate such skills, and a lot of companies regardless of their industry do hire people with marketing research skills,” 彩立方注册登陆r 彩立方注册登陆im added.

彩立方注册登陆s the 彩立方注册登陆ead of 彩立方注册登陆ponsored 彩立方注册登陆ontent for 彩立方注册登陆op彩立方注册登陆niversities.com and 彩立方注册登陆op彩立方注册登陆彩立方注册登陆彩立方注册登陆.com, 彩立方注册登陆tephanie creates and publishes a wide range of articles for universities and business schools across the world. 彩立方注册登陆he attended the 彩立方注册登陆niversity of 彩立方注册登陆ortsmouth where she earned a 彩立方注册登陆彩立方注册登陆 in 彩立方注册登陆nglish 彩立方注册登陆anguage and an 彩立方注册登陆彩立方注册登陆 in 彩立方注册登陆ommunication and 彩立方注册登陆pplied 彩立方注册登陆inguistics.

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